Posted on Leave a comment

Why Diversifying with Contextual Ads Makes a Lot of Sense in 2019

Don’t put all your eggs in one basket. We’ve all heard it, we all understand it, but how many of us actually put it into practice? When it comes to your website’s ad inventory, diversifying your sources of revenue is critical for ensuring that you make the most of every impression.

Tap into multiple, competitive demand sources

Every ad partner brings their own set of advertiser demand. A lot of this demand overlaps across multiple ad partners, but no one ad partner has access to all the demand sources out there. Very few ad partners bring exclusive demand to the party, but when you find one that does, it’s worth adding such a partner to your mix.

The real estate on your website is a valuable commodity that advertisers want to get on. The higher the number of advertisers competing for that ad space, the greater the potential revenue from that impression. Therefore, working with multiple ad partners that bring in all of the demand you can possibly capture just makes good fiscal sense for publishers who want to maximize their earnings.

One plugin to rule them all

Of course, the thought of signing-up with multiple ad partners can be a daunting affair. How do you know which ad partner should get priority for a certain ad spot? Are you missing out on additional revenue that another ad partner might have been able to bring in? These are just some of the legitimate concerns publishers like you have when planning to diversify. If you have a WordPress-powered blog though, you’re in luck. AdRotate for WordPress is a plugin that helps you effortlessly run advertising campaigns from your WordPress dashboard. It can integrate multiple ad partners while giving you complete control over where and when ads are shown. Features like geo targeting and the ability to let advertisers run their own campaigns ensure that publishers can kick back and target the right audience with the right ads—all with little to no fuss.

Integrating contextual demand

Simply signing-up with new ad partners is not a feasible diversifying strategy; if you want to diversity your ad revenue, it’s worth doing it right. This is especially true nowadays when people are increasingly aware about being exposed to online advertising as well as all the data privacy issues that come with it. In 2019, publishers are looking at new types of advertising that can deliver results without collecting user data or interfering with the user experience. That is exactly what contextual advertising delivers!

Context is the key to how contextual advertising works. A contextual ad unit will display an ad based upon the content of the webpage. This ensures that the audience sees an ad that is highly relevant to what they are interested in. Media.net is one of the biggest contextual ad partners and they deliver ad units that are native in design. Combine contextual ad content with native design and it’s not hard to guess why such ads do well when it comes to revenue. The fact that partnering with Media.net gives publishers exclusive access to $6 billion worth of search demand is just the cherry on top.

2019 is the year of contextual ads. With the contextual advertising market expected to keep growing rapidly, incorporating an ad partner like Media.net into your ad rotation can provide a massive boost to your earnings. In fact, signing up with Media.net right now will allow you to earn an extra 10% for 3 months. This is the right time to diversify; after all, publishers now have so much access to the right tools and ad partners to get the job done.

Posted on Leave a comment

AdRotate Pro – Fixed update slug

Update Slug

Turns out something was wrong with the update slug in AdRotate Pro. This is the behind-the-scenes-name for the plugin to get updates. This has been fixed in version 4.18.2. If your update doesn’t work you can update manually using these steps: Update AdRotate Pro to a newer version. This takes only a few minutes.

However, the automated update should work just fine, too. If the update doesn’t work, let me know and I’ll help you update where required.

Read more »

Posted on Leave a comment

AdRotate Geo service updates

The AdRotate Geo Service got updated again. This time we try to tackle sites who slow down the server too much by just being slow. This kind of slowness is usually caused by crap hosting packages. You know, all those $1 hosting setups. Or people who have outgrown their shared hosting but won’t admit it…

Over the last few weeks I’ve been flooded with monitoring messages that the overall state of AdRotate Geo is deteriorating quickly. Some investigation turns out that (currently) 14 websites can not respond quick enough to handle the AdRotate Geo response.

This basically means that those websites process the AdRotate Geo response too slow, causing other sites to slow down as well. As a result of the slowdowns I’ve put the following rule in place.
If your site is slower than 750ms you’ll be denied access to AdRotate Geo for 2 days. If this happens you’ll receive a email notification.

Read more »

Posted on Leave a comment

AdRotate Free 4.15.1 – Available Now!

Post Injection

Post Injection now also supports caching just like Widgets and Shortcodes. Same settings. Set and forget. Over the last few days I’ve worked with Benjamin from Borlabs Caching to test the implementation. If you want caching, definitely check out his plugin.

Read more »

Posted on Leave a comment

AdRotate Pro 4.18.1 – AdRotate Geo more reliable and fast

AdRotate Geo

I’ve upgraded AdRotate Geo to version 5. The older API will be retired in a few months. The newer API has better protection against fake users and stuff like that. Hopefully it’ll be faster for legitimate users 🙂

More importantly to you – the new API will no longer send empty responses like some users using version AdRotate Pro 4.17 experienced. So it’s working more reliable now, too.

Read more »

Posted on Leave a comment

AdRotate Free 4.14 – Available now!

The first update of the year for AdRotate Free. Starting off with some updates to the dashboard and relevant links.
Earlier this month I revamped the whole website and a few things changed. This update implements those changes. New URLs and such.

Demo banners

The demo banners used to link to a separate domain. Recently I let this domain expire a bit prematurely as I didn’t use it and wasn’t planning on using it. Now someone bought the domain and put a fake website on it. Don’t let that fool you. And yes, my lawyer is looking into it.

The only place to get AdRotate Professional or any related service legitimately is on this website – https://ajdg.solutions/

Read more »

Posted on Leave a comment

AdRotate Pro 4.17 – Improved PHP7 Compatibility

This is the first update of the year for AdRotate Professional. And we’re starting with some PHP7 Compatibility improvements. Keep reporting the quirks guys, it really helps 🙂

Earlier this month I revamped the whole website and a few things changed. This update implements those changes. New URLs and such. So the relevant urls, my LinkedIn and some other things for contacting me have been updated to be up-to-date again.

Demo banners

The demo banners used to link to a separate domain. Recently I let this domain expire a bit prematurely as I didn’t use it and wasn’t planning on using it. Now someone bought the domain and put a fake website on it. Don’t let that fool you. And yes, my lawyer is looking into it.

The only place to get AdRotate Professional or any related service legitimately is on this website – https://ajdg.solutions/

Read more »

Posted on Leave a comment

Installing MySQL on macOS with root password reset

Following the recent macOS Mojave update I figured I should update MySQL 5.7.16 to 8.0.something, too. This didn’t work out because of the impossible security hash introduced with it. None of my tools are compatible with it apparently.

After some frustrations and loosing all my databases (Migration/Upgrading also didn’t work) I went back to 5.7. The latest version of MySQL 5.7 is 5.7.24. Easy enough, right? Wrong…
It took me a few hours to figure out. But here is my “first launch” setup guide.

After the installation is complete the MySQL manual sort of tells you you’re done and good luck. What it doesn’t mention however is that the temporary password you get is expired before you even use it. You get your password and as far as I can tell their Password Reset instruction is lacking completeness, too.

Read more »

Posted on Leave a comment

AdRotate Free 4.13.5 – Last update of the year

This update fixes the semi-broken readme. Updates several support documents and has some dashboard tweaks. The “Help” tab got some tweaks to the formatting.

Christmas Sale

Earlier today the christmas sale for 2018 went online. Check it out here; Christmas Sale for AdRotate Pro.
It runs from December 24 to December 30, 2018. Check out the article to see whats up and what the promotion is.

Read more »