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Why Diversifying with Contextual Ads Makes a Lot of Sense in 2019

Don’t put all your eggs in one basket. We’ve all heard it, we all understand it, but how many of us actually put it into practice? When it comes to your website’s ad inventory, diversifying your sources of revenue is critical for ensuring that you make the most of every impression.

Tap into multiple, competitive demand sources

Every ad partner brings their own set of advertiser demand. A lot of this demand overlaps across multiple ad partners, but no one ad partner has access to all the demand sources out there. Very few ad partners bring exclusive demand to the party, but when you find one that does, it’s worth adding such a partner to your mix.

The real estate on your website is a valuable commodity that advertisers want to get on. The higher the number of advertisers competing for that ad space, the greater the potential revenue from that impression. Therefore, working with multiple ad partners that bring in all of the demand you can possibly capture just makes good fiscal sense for publishers who want to maximize their earnings.

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AdRotate Pro 4.18.2 – Fixed update slug

Update Slug

Turns out something was wrong with the update slug in AdRotate Pro. This is the behind-the-scenes-name for the plugin to get updates. This has been fixed in version 4.18.2. If your update doesn’t work you can update manually using these steps: Update AdRotate Pro to a newer version. This takes only a few minutes.

However, the automated update should work just fine, too. If the update doesn’t work, let me know and I’ll help you update where required.

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AdRotate Geo service updates

The AdRotate Geo Service got updated again. This time we try to tackle sites who slow down the server too much by just being slow. This kind of slowness is usually caused by crap hosting packages. You know, all those $1 hosting setups. Or people who have outgrown their shared hosting but won’t admit it…

Over the last few weeks I’ve been flooded with monitoring messages that the overall state of AdRotate Geo is deteriorating quickly. Some investigation turns out that (currently) 14 websites can not respond quick enough to handle the AdRotate Geo response.

This basically means that those websites process the AdRotate Geo response too slow, causing other sites to slow down as well. As a result of the slowdowns I’ve put the following rule in place.
If your site is slower than 750ms you’ll be denied access to AdRotate Geo for 2 days. If this happens you’ll receive a email notification.

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