Don’t put all your eggs in one basket. We’ve all heard it, we all understand it, but how many of us actually put it into practice? When it comes to your website’s ad inventory, diversifying your sources of revenue is critical for ensuring that you make the most of every impression.
Tap into multiple, competitive demand sources
Every ad partner brings their own set of advertiser demand. A lot of this demand overlaps across multiple ad partners, but no one ad partner has access to all the demand sources out there. Very few ad partners bring exclusive demand to the party, but when you find one that does, it’s worth adding such a partner to your mix.
The real estate on your website is a valuable commodity that advertisers want to get on. The higher the number of advertisers competing for that ad space, the greater the potential revenue from that impression. Therefore, working with multiple ad partners that bring in all of the demand you can possibly capture just makes good fiscal sense for publishers who want to maximize their earnings.
One plugin to rule them all
Of course, the thought of signing-up with multiple ad partners can be a daunting affair. How do you know which ad partner should get priority for a certain ad spot? Are you missing out on additional revenue that another ad partner might have been able to bring in? These are just some of the legitimate concerns publishers like you have when planning to diversify. If you have a WordPress-powered blog though, you’re in luck. AdRotate for WordPress is a plugin that helps you effortlessly run advertising campaigns from your WordPress dashboard. It can integrate multiple ad partners while giving you complete control over where and when ads are shown. Features like geo targeting and the ability to let advertisers run their own campaigns ensure that publishers can kick back and target the right audience with the right ads—all with little to no fuss.
Integrating contextual demand
Simply signing-up with new ad partners is not a feasible diversifying strategy; if you want to diversity your ad revenue, it’s worth doing it right. This is especially true nowadays when people are increasingly aware about being exposed to online advertising as well as all the data privacy issues that come with it. In 2019, publishers are looking at new types of advertising that can deliver results without collecting user data or interfering with the user experience. That is exactly what contextual advertising delivers!
Context is the key to how contextual advertising works. A contextual ad unit will display an ad based upon the content of the webpage. This ensures that the audience sees an ad that is highly relevant to what they are interested in. Media.net is one of the biggest contextual ad partners and they deliver ad units that are native in design. Combine contextual ad content with native design and it’s not hard to guess why such ads do well when it comes to revenue. The fact that partnering with Media.net gives publishers exclusive access to $6 billion worth of search demand is just the cherry on top.
2019 is the year of contextual ads. With the contextual advertising market expected to keep growing rapidly, incorporating an ad partner like Media.net into your ad rotation can provide a massive boost to your earnings. In fact, signing up with Media.net right now will allow you to earn an extra 10% for 3 months. This is the right time to diversify; after all, publishers now have so much access to the right tools and ad partners to get the job done.