Reply To: Tracking of impressions is wrong Find answers: Home › Forums › AdRotate for WordPress › Advert Statistics › Tracking of impressions is wrong › Reply To: Tracking of impressions is wrong January 18, 2018 at 9:48 am #43110 Arnan Badges: The tracking code and method is the same for every advert tracked with AdRotate. So logically, if something is wrong with just one or a few adverts something is ‘wrong’ with those adverts. If the tracking would be off, all adverts would be underperforming 🙂 Adverts can be placed in a bad spot, so people truly don’t click them. You could have too many adverts and people don’t see them. Adblockers are always a factor, too. Wp engine has very invasive caching which probably attributes to any tracking issues, but also there, logically that would affect the whole site. Not just a few adverts.