Reply To: Share of Voice

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@paperweight If you have 1 advert in the group it shows 100% of the time. There are no other adverts to share/divide the impressions with. More adverts makes the weight feature more effective.

If the group has, say, 2 adverts with a weight of 2 they both have equal chance to get picked which practically means they could get up-to 50% of the impressions (note: up-to).