Reply To: Adsense and cache issue

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While advert impressions may follow similar trends are pageviews and should match up somewhat. They’re different stats and should not be compared.

One advert can be on many pages, generating a bunch of views. While there are only a few pages in comparison. Adblockers may influence advert impressions. Caching is a factor (much less with adsense, but still).

As such, yes, the numbers won’t match.

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