Reply To: Adsense and cache issue

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Home Forums AdRotate for WordPress General Support Adsense and cache issue Reply To: Adsense and cache issue



While advert impressions may follow similar trends are pageviews and should match up somewhat. They’re different stats and should not be compared.

One advert can be on many pages, generating a bunch of views. While there are only a few pages in comparison. Adblockers may influence advert impressions. Caching is a factor (much less with adsense, but still).

As such, yes, the numbers won’t match.