DoubleClick Impression Tag – How to Add to an Advert

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  • #93748



    I have AdRotate plugin on my WordPress and one of my clients has sent me a DoubleClick impression tag to track impressions, there you go:

    <IMG SRC=";dc_trk_aid=458328367;dc_trk_cid=126031051;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?" BORDER="0" HEIGHT="1" WIDTH="1" ALT="Advertisement" />

    When I add the above content between “” to the IMG SRC on my adcode and click “Save”, there is just a small white space with no image.

    Could please someone give me advice on how to make the image of the link above show on my ad?

    Please note that this is the first time I’m working with a DoubleClick ad.



    Arnan de Gans

    This looks like a tracking pixel and not a real advert.
    Where is the rest of the adcode? Is there more?


    Arnan de Gans

    Moved to adverts & banners forum.



    Yes, for the 320×250 advert, they sent two URLs, the impressions tag (above) and the click tracking link>>

    <a href=";dc_trk_aid=458328367;dc_trk_cid=126031051;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=" target="blank" rel="noopener noreferrer">

    I’m using the following adcode:

    <a href="" target="_blank" rel="noopener noreferrer"><img src="%asset%" /></a>

    I’ve included the click tracking link to the <a href= segment and the impression tag to the <img src= segment.

    Any help would be much appreciated 🙂



    Here is the full adcode I’m trying to work out and the image is not showing:

    <a href=";dc_trk_aid=458328367;dc_trk_cid=126031051;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=" target="blank" rel="noopener noreferrer"><img src=";dc_trk_aid=458328367;dc_trk_cid=126031051;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?" BORDER="0" HEIGHT="1" WIDTH="1" ALT="Advertisement">" /></a>


    Arnan de Gans

    I don’t think all the variables in the urls should use ;. Usually urls are build with & and ?, like so:[timestamp]&dc_lat=&dc_rdid=&tag_for_child_directed_treatment=&tfua=?

    And since most variables aren’t even used (empty), this’ll work better I think:[timestamp]

    If required you can replace [timestamp] with %random% for the random string.

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