Creating an advert
If enabled, the advertiser can click on add new and create their advert. This is a simplified approach version what Publishers use but yields a similar result.
Publishers can allow their advertisers to configure Geo Targeting. When enabled a few extra options show so the advertiser can set up cities and/or countries.
And finally the advertiser can set a preferred timeframe from when to when the advert will be displayed.
Once done the advert can be saved. This however will not make it active yet. The advert goes into the moderation queue first. So the publisher can review the advert and Approve or Reject it. For the advertiser the advert will be listed separately awaiting approval.