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Why Diversifying with Contextual Ads Makes a Lot of Sense in 2019

Don’t put all your eggs in one basket. We’ve all heard it, we all understand it, but how many of us actually put it into practice? When it comes to your website’s ad inventory, diversifying your sources of revenue is critical for ensuring that you make the most of every impression.

Tap into multiple, competitive demand sources

Every ad partner brings their own set of advertiser demand. A lot of this demand overlaps across multiple ad partners, but no one ad partner has access to all the demand sources out there. Very few ad partners bring exclusive demand to the party, but when you find one that does, it’s worth adding such a partner to your mix.

The real estate on your website is a valuable commodity that advertisers want to get on. The higher the number of advertisers competing for that ad space, the greater the potential revenue from that impression. Therefore, working with multiple ad partners that bring in all of the demand you can possibly capture just makes good fiscal sense for publishers who want to maximize their earnings.

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The importance of using ‘nofollow’ in affiliate links

Using affiliate links on your website or blog can provide an interesting new revenue stream via a few well-placed links for products you endorse.

Search engines, such as Google, crawl and index your website constantly. But they also monitor if the site contains too many paid links. Most major search engines penalise you where it hurts the most. You show up less in search engine results!

how to promote affiliate products without getting punished?

In this post I’ll provide you with a simple solution to protect your site from getting a bad rating.

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