Over the past few weeks I’ve been working on new mechanics to better manage AdRotate Geo. As an immediate response I shut down AdRotate Geo API versions 3 and 4 and introduced version 5 a few days later with better detection mechanisms to block/ban abusers.
This worked fine for a while until the DDoS nonsense started again, those requests are not attached to a license and thus I can’t use the mechanic to block them as well – Since the system didn’t look at the IP address or origin other than the license key.Read more »
Today I woke up to 22 emails that my website was offline-online-offline and so on. Turns out some users are once again abusing AdRotate Geo by sending millions of requests to my API.
AdRotate Geo serves around 3 million requests per day. And scales pretty well for small to medium sites. Currently there are a couple of hundred users subscribed to AdRotate Geo. But getting upwards of 40 million requests per hour is a bit too much for my servers.
So, DDoS then, again… But they’re all real AdRotate Pro users as far as I can see. Valid authentification keys and api access… After some digging it turns out that it was AdRotate Geo being hammered with traffic from a bunch of AdRotate Pro users sites. Millions of requests per site? Come on. That’s not real traffic. Can’t be… Or is it.Read more »
Happy new year!
It’s been a while, the new year has arrived. And with that, a bunch of new features right of the bat. I’ve re-added FreegeoIP for Geo Targeting. Added more caching support options and support for Google their new tracking tag.
Check out the settings in the plugin to see more.
I’ve made a number of changes to the dashboard, including the removal of the slow and ugly Facebook widget. I’m sort of looking to phase out Facebook a bit more from my life, so now you have a pretty banner to my website to look at. Among with some other dashboard improvements.Read more »
Some people asked about what AdRotate Geo does, where they can download it and how it works. In this post I’ll try to answer all 3 questions.
In short AdRotate Geo is a Geo Lookup service. This means that it provides geo location data on your websites visitors where available.
What is AdRotate Geo
Quite simply put, AdRotate Geo is a Geo Lookup service for AdRotate Pro users. And what is a Geo Lookup service? It’s a service that tries to locate where your visitor is so you can target specific advertisements to that person. Targeting your visitors by their location has some great advantages. For example, what use is it to show adverts for a New York restaurant to a website visitor from Japan. None. So don’t waste your impressions on them. Use Geo Targeting to show that Japanese visitor something else. Something relevant. AdRotate Geo helps you with that.
Where to get or download AdRotate Geo
AdRotate Geo is not a downloadable product. You don’t have to buy it, either.
If you have AdRotate Pro version 3.12 or newer then AdRotate Geo is available to you. You can select the service in the Geo Targeting settings of AdRotate pro. All you need to use AdRotate Geo is a valid license that is registered. Basically that means activating the license 🙂 Simple.
How does AdRotate Geo work
AdRotate Geo is composed of 3 parts really.
- The 1st part is built-in in AdRotate Pro and grabs the visitors IP address and makes the request to the AdRotate Geo Server. But also processes the reply of AdRotate Geo.
- The 2nd part is on the AdRotate Geo server and receives your requests. After validating the request it also sends a reply to your website. Either a valid result you can use or a message why you can’t use AdRotate Geo.
- The 3rd part is the actual Geo Location database inside AdRotate Geo. This database is provided by MaxMind and is updated regularly for accuracy.
So how does that work.
When a visitor enters your site he or she may get to a page where an advert is placed with Geo Targeting enabled. At that point AdRotate Pro needs to determine where that visitor is in the world and show an advert or not. If this information is not known by a earlier placed cookie, a request is sent to AdRotate Geo with the IP address of that visitor. AdRotate Geo checks if your site is known in the database and if it is looks up the IP address of the visitor. If the IP address is known AdRotate Geo sends back a reply with the location of that person. This can be a Country, City and/or State. Or any sensible combination of the 3. Most developed areas are listed and known.
Once AdRotate Pro gets a valid response from AdRotate Geo with location data it selects the advert to show to the visitor.
This happens in a matter of milliseconds and won’t impact your sites performance beyond that.
To make this even faster, once the visitor has visited your site, a cookie is created on the visitors computer containing the geo data retrieved from AdRotate Geo. This means that if that visitor comes back to your site before the cookie expires NO request to AdRotate Geo is required. AdRotate Pro will use the cookie of that person.
Signing up for AdRotate Geo
This is as simple as activating the option with a valid license for AdRotate Pro. If your site is not known to AdRotate Geo it will validate the first request and register your site automatically. You won’t even notice this. After 2 weeks of inactivity your site is automatically removed from the database. If you then start using AdRotate Geo again the signup process is simply repeated.
AdRotate Geo in it’s basic form is free. You can make 14400 requests (Lookups) per day for free. For most small to medium websites this is plenty.
Since every visitor uses 1 or 2 request per day at the default settings, this means you can serve many visitors per day and you don’t have to pay a dime for it.
If you need more lookups you can buy them via the AdRotate Geo page. These will be added to your total quota. Lookups are a dirt cheap commodity and I think that everyone should be able to benefit from Geo Targeting. it makes your advertising campaigns so much more valuable.