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The feeling of dread when creditcards are used

You know something is very wrong with the world when you’re not at all pleased to see someone use a creditcard on your site to buy something. Sure you appreciate the sale, but you just know there is a huge chance it’s going to end up in a dispute or chargeback because the card was stolen.

This has been the case for me pretty much every time someone bought one of the more expensive licenses with a creditcard. The reversal rate on these sales is nearly 100%. Not because people keep changing their mind or are being dumb with their monthly statements. Nope, it’s because almost every purchase was done with a stolen credit card. It’s ridiculous. Lately I just roll my eyes, thinking “here we go again” whenever someone uses a credit card for the more expensive purchases.

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Site changes, updates and new manuals

logo-250x150Over the past week I’ve been working on some smaller updates to the site to cater to some people complaining about VAT. The terms and conditions are now more clear and easier to read. There are some new manuals and some plugins are on sale.

VAT/Tax/Monetary nonsense

Some people complained about having to pay VAT all of the sudden. Others seemed confused by VAT and a bunch more didn’t even know what it is.

VAT is Value Added Tax. It’s a government tax, charged in most countries of the world (as far as I know). For new customers VAT may show on your cart and during checkout, but the amount may be off. As soon as you select your country the VAT will be updated to what it should be.

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How I increased revenue by an extra 5% this year

graph upIncreasing revenue isn’t always achieved by making a product better or keep innovating on it. You can also increase revenue by making it people easier to give you their money. Which is one of the things I have done over the past 6 months or so.
In the first half of this year, through last year, I had some issues finding a suitable Credit Card processor. In short, none of them would have me as a customer for various reasons – Mostly because my revenue was too low or because I was not in their area of operation.
This post outlines the past 15-18 months of me finding the right combination of checkout options.

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Facebook Ads, is it worth it?

Screen Shot 2014-03-13 at 11.56.22Since a few days I’m running a bunch of ad campaigns on Facebook for AdRotate.

Lot’s of likes, the targeting of people seems good. But there is little to no engagement so far. Nobody sees my posts or something – Perhaps I’m impatient. Facebook doesn’t offer much insights in when to expect results. Just “you’ll get much likes per day”. But that’s useless if nobody sees your posts. So how useful are Facebook Ads for you?

Do you use it? Does it work for you? Thoughts?