You know something is very wrong with the world when you’re not at all pleased to see someone use a creditcard on your site to buy something. Sure you appreciate the sale, but you just know there is a huge chance it’s going to end up in a dispute or chargeback because the card was stolen.
This has been the case for me pretty much every time someone bought one of the more expensive licenses with a creditcard. The reversal rate on these sales is nearly 100%. Not because people keep changing their mind or are being dumb with their monthly statements. Nope, it’s because almost every purchase was done with a stolen credit card. It’s ridiculous. Lately I just roll my eyes, thinking “here we go again” whenever someone uses a credit card for the more expensive purchases.
Increasing revenue isn’t always achieved by making a product better or keep innovating on it. You can also increase revenue by making it people easier to give you their money. Which is one of the things I have done over the past 6 months or so.
