A small maintenance update with a small optimisation for dynamic groups – Bringing a small speed bump and less clutter when loading ads. Translation files updated and removed the now obsolete AdRotate Server code.
- [tweak] Load max. 10 ads for a dynamic group
- [change] Removed obsolete AdRotate Server code
- [i18n] New and obsolete strings in translation files
Some people asked about what AdRotate Geo does, where they can download it and how it works. In this post I’ll try to answer all 3 questions.
In short AdRotate Geo is a Geo Lookup service. This means that it provides geo location data on your websites visitors where available.
What is AdRotate Geo
Quite simply put, AdRotate Geo is a Geo Lookup service for AdRotate Pro users. And what is a Geo Lookup service? It’s a service that tries to locate where your visitor is so you can target specific advertisements to that person. Targeting your visitors by their location has some great advantages. For example, what use is it to show adverts for a New York restaurant to a website visitor from Japan. None. So don’t waste your impressions on them. Use Geo Targeting to show that Japanese visitor something else. Something relevant. AdRotate Geo helps you with that.
Where to get or download AdRotate Geo
AdRotate Geo is not a downloadable product. You don’t have to buy it, either.
If you have AdRotate Pro version 3.12 or newer then AdRotate Geo is available to you. You can select the service in the Geo Targeting settings of AdRotate pro. All you need to use AdRotate Geo is a valid license that is registered. Basically that means activating the license 🙂 Simple.
How does AdRotate Geo work
AdRotate Geo is composed of 3 parts really.
- The 1st part is built-in in AdRotate Pro and grabs the visitors IP address and makes the request to the AdRotate Geo Server. But also processes the reply of AdRotate Geo.
- The 2nd part is on the AdRotate Geo server and receives your requests. After validating the request it also sends a reply to your website. Either a valid result you can use or a message why you can’t use AdRotate Geo.
- The 3rd part is the actual Geo Location database inside AdRotate Geo. This database is provided by MaxMind and is updated regularly for accuracy.
So how does that work.
When a visitor enters your site he or she may get to a page where an advert is placed with Geo Targeting enabled. At that point AdRotate Pro needs to determine where that visitor is in the world and show an advert or not. If this information is not known by a earlier placed cookie, a request is sent to AdRotate Geo with the IP address of that visitor. AdRotate Geo checks if your site is known in the database and if it is looks up the IP address of the visitor. If the IP address is known AdRotate Geo sends back a reply with the location of that person. This can be a Country, City and/or State. Or any sensible combination of the 3. Most developed areas are listed and known.
Once AdRotate Pro gets a valid response from AdRotate Geo with location data it selects the advert to show to the visitor.
This happens in a matter of milliseconds and won’t impact your sites performance beyond that.
To make this even faster, once the visitor has visited your site, a cookie is created on the visitors computer containing the geo data retrieved from AdRotate Geo. This means that if that visitor comes back to your site before the cookie expires NO request to AdRotate Geo is required. AdRotate Pro will use the cookie of that person.
Signing up for AdRotate Geo
This is as simple as activating the option with a valid license for AdRotate Pro. If your site is not known to AdRotate Geo it will validate the first request and register your site automatically. You won’t even notice this. After 2 weeks of inactivity your site is automatically removed from the database. If you then start using AdRotate Geo again the signup process is simply repeated.
AdRotate Geo in it’s basic form is free. You can make 14400 requests (Lookups) per day for free. For most small to medium websites this is plenty.
Since every visitor uses 1 or 2 request per day at the default settings, this means you can serve many visitors per day and you don’t have to pay a dime for it.
If you need more lookups you can buy them via the AdRotate Geo page. These will be added to your total quota. Lookups are a dirt cheap commodity and I think that everyone should be able to benefit from Geo Targeting. it makes your advertising campaigns so much more valuable.
It took a while to figure out but with some help from Austria we managed to get the cities/state filter working a bit more accurately.
In some configurations the states were not filtered out correctly. For others it didn’t always work for cities. This happened because of a function treating the array to check differently than it should. This has now been improved.
On top of that, services not reporting a Geo Lookup quota are now excluded from the quota notifications.
- [fix] No longer apply geo lookup quota for services that don’t report a quota
- [tweak] Better filter logic for geo cities/states
Updates are available through your dashboard if you use version 3.12 or newer.
You can download updates manually from your account on this website if you do not yet have version 3.12.
If your license starts with 101 (all licenses bought trough www.adrotateplugin.com) you may need to register a new account on this website (top right corner) and link your license to that account from your profile.
Note: The title should of-course be ‘AdRotate Pro 3.12.2’.
After an otherwise well received update here are some refinements to make it even better.
You’ve probably noticed some Geo Targeting alerts 🙁 … Yea, fixed.
Some other tweaks/fixes are included as well.
- [fix] Metro/DMA Codes not properly stored for some Geo Services
- [fix] Geo Targeting Quota messages being sent unnecessarily
- [fix] Cookie expiry setting now shows the right value
AdRotate Geo is the exclusive Geo lookup service for AdRotate Pro users. The pre-paid lookups are now available for purchase. I’ve decided to make this crazy cheap so it’s in reach for everyone.
Originally the prices were going to be €20, €80 and €160 euros for 100.000, 500.000 and 1.000.000 lookups respectively. The price is now set at €10, €50 and €100 euros.
Check out the page here; AdRotate Geo product page.
Do you need Geo Targeting
If you have your ads targeted at specific areas, sure. It’s most useful where you can run localised campaigns. Your advertiser may require it for their campaign. After-all, if you have a restaurant in New York, it makes no sense to advertise in Japan or even Philadelphia… So make the most of your advertising campaigns and use geo targeting.
AdRotate Pro supports several lookup services such as MaxMind’s GeoIP2 and the GeoBytes IpLocator.
Both services are very affordable but still not everyone can afford it. Some simply forget to include it in the advertiser pricing, others simply have cheap adspace. Regardless of that, AdRotate Geo plays right into the market of medium sized sites that need affordable geo lookups.
How does AdRotate Geo compare to other services? AdRotate Geo uses Maxmind’s GeoLite2 database. This is fairly accurate and most countries can be detected without a problem. Cities are not always listed but most developed areas are supported just fine. Maxmind themselves rate the database as 90% accurate.
Try for free
AdRotate Geo’s basic subscription is free. It’s built right into your dashboard starting with AdRotate Pro 3.12 (released earlier this week) and all you have to do is activate it. If you don’t pay for extra lookups you get 14400 lookups for free, every day. For most small sites that will be plenty. For larger sites, well – Buy more 🙂 You know you can afford it.
Or actually since last week. When I was unceremoniously awarded my final trademark for ‘ADROTATE’ in the United States.
Filed last year for Europe and the United States.
Behold! I think the Europe certificate looks like a toy certificate 🙁
For more information check out the trademark page on my website.
At long last. Updated Geo Targeting!
Due to ongoing problems with FreegeoIP that service is no longer support and has been replaced with AdRotate Geo and Telize. Both of which can be used for free.
The geo targeting code has been overhauled to work more reliable using cookies and session data. And most geo services now also show states and metro codes for cities.
- [new] BETA AdRotate Geo Service
- [new] Bot filter now also applied to Geo Data
- [new] Cookie lifespan configurable from 24 to 168 hours
- [new] $_SESSION used for initial Geo data
- [new] Geo Data now includes City Metro ID’s
- [new] Geo status in email notifications
- [new] Geo status sent in push notifications
- [new] AdRotate compatibility with new License API on ajdg.solutions
- [fix] More accurate filtering for mixed city/state adverts
- [fix] Impressions per day for schedules not accurate
- [fix] Better check to see if Geo Cookie exists
- [fix] Impression counting using the right timestamp
- [fix] Warning undefined offset ‘city’ and/or ‘country’ for some adverts
- [fix] Warning undefined variable ‘$adrotate_queue’ for some users
- [tweak] Dynamic groups now hide all ads but one on pageload
- [tweak] Updated links and stuff for new ajdg.solutions website
- [tweak] 20% smaller geo cookie
- [tweak] Impression timer can be 10 again, default remains 60
- [tweak] Load/Check Geo Cookie only on front-end
- [i18n] Spanish updated
- [i18n] Russian translation added
As you may have seen, the AdRotate website has merged with my primary site ajdg.solutions. All sales, support and updates will go through this website from now on.
Over the past 2 weeks or so I’ve been building the new website for AJdG Solutions. As part of that move AdRotate has moved here too. All relevant content has been moved to the AdRotate Pro page. Most content has been rewritten – Most notably the manuals. The forum has been moved here. And what’s more, OmniCard and other plugins have a forum now too 🙂
All sales go through this website now. This includes AdRotate and all my plugins but also general invoicing for when people hire me. Each product page has the relevant products linked on there for easy access.
Because WooCommerce does not facilitate the merging of sites all purchases made via adrotateplugin.com will not be visible in your account here. Your account has not been migrated over either. You can however keep accessing your account on adrotateplugin.com to view your orders and download AdRotate Pro. The license reset is no longer supported from there though.
Any and all purchases for AdRotate Pro are made through this site now. A few have already done this. Let me know if you run into any trouble at all with your license or account.