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End of year sale 2019 – All plugins 30% off!

It’s the end of the year. Time for a quick sale! All plugins, including AdRotate Pro and a all WooCommerce plugins, are 30% off! Don’t enjoy Christmas too much just yet. Get AdRotate Professional first. Set it up, see the money come in and then go and celebrate.

Or, if you’re not looking for advertising managers, consider improving your WooCommerce set up with these handy little plugins. Faster checkout? Yes please! Want to know which payment gateway is most used? That’s right. You can find out with my plugins.

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Why switching to Matomo for website analytics is a good thing

For years I have wondered why the world so blindly got hooked up with Google services and why almost nobody seems to question if that’s a good thing. Nobody I know has any doubts. Reviews everywhere on the internet tell people Google is the best, or at least it’s very good. And if you search for “best way to sync your android phone” or “alternative for iCloud calendars” or something similar, everyone seems to blindly recommend the Google sync stuff – Which also quietly has you use their services afterwards.

Why? It makes no sense… Oh wait, it does. The Google services as a whole work quite well and they work on pretty much every platform and system. Sure, but so do many others. So why choose, and trust, Google?

Like so many others, I recently started to resent companies like Google and Facebook who seemingly just do whatever they want. Dancing around laws and regulations like they don’t exist or matter and the endless lying to their users. I wrote a bit about that in a previous blog post.

Need stats? Get Google Analytics. Need calendars? Get Google Calendar (or whatever they call it). Need email? Get Gmail. And the list goes on. The internet is larger than Google you know… There are alternatives!

Meet Matomo

Recently I switched my statistics away from Google Analytics. I now use Matomo and I’m a happier guy because of it.
I’ve used both for a week or two to see if Matomo can match Google. This quickly changed from “We’ll see if this works” to “Damn, Google makes even less sense now”.

I now can see stats that I understand.
I now can quickly see what’s going on on my websites.
I now can track links and actually see what’s going on without needing a PhD.
I now can track goals in a way that makes sense to me.
And I get to keep my data! Nobody is looking over my shoulder.

This is of-course because I host my own server with Matomo installed on it. If you get Matomo their cloud service your data is still yours, but it’s stored in the Matomo cloud. So, might as well use Google Analytics then, right? Wrong.

Unlike Google, Matomo is unlikely to spy on you, simply because they have nothing to gain from it. Their mission is to provide accurate stats. Google their mission is to sell adverts. And to know which advert they can show you they need to spy on you so they know what you may want and show you adverts for it.

To me that’s an important difference.

Why I choose Matomo to replace Google Analytics

Don’t get me wrong – I don’t disapprove of the adverts. Hell, I make advertising software myself. But it’s how the advert is chosen that rubs me the wrong way.

So, Matomo it is then. But why Matomo and not something else?
Because Matomo is accessible to most people. You can host your own server for it, like I do, or use their cloud service for a fee. This means that pretty much everyone can use it.
Many of the others, I found, use less mainstream tech like Ruby on Rails or Redis or have strange requirements like NodeJS. Things that often aren’t available on many hosting platforms. Or aren’t as well known.

Matomo uses PHP, MySQL and a bunch of more mainstream technologies that work pretty much everywhere. That and the easier to use dashboard makes it very accessible.

It took me a few days to figure that out and make up my mind about it though. I looked at a bunch of the alternatives, considering where to host my data and such.
Finally I settled on hosting it myself on a VPS I got from Inmotion Hosting and installed Matomo on it, simple as that.

Matomo seems at least as accurate as Google Analytics, but the ease of use of Matomo is far greater, for me at least.
As I mentioned earlier, I now actually understand what’s going on on my site. The terminology is more clear. The dashboard is easier to use – It kinda just works…

Tracking your stats with Matomo

Tracking stats can of-course be done with their Tracking code, this works very similar to Google Analytics. Just stick a piece of code in your websites footer. Nothing all that special. But you need to edit your theme or website to insert that code.

Fortunately if you’re using WordPress you can do this with a plugin. I have developed Matomo Analytics for WordPress to make this super easy. The plugin adds a little dashboard and a few easy to use and understand settings. And you’ll be tracking stats within 5 minutes without editing your theme or adding any code. You can download Matomo Analytics for WordPress for free here – Get Matomo Analytics for WordPress.

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Summer sale 2019 – Get AdRotate Pro on the cheap!

It’s summer time, but it’s also time to get AdRotate Pro and a HTML5 website first! Don’t enjoy the sun too much just yet. Get AdRotate Pro first. Set it up, see the money come in and then go and enjoy the sun with all the time you save by using AdRotate Pro!

Or, if you’re not looking for advertising managers, consider getting your own website. A pretty looking HTML5 website to support your social presence online or impress your recruiter at your next job interview! Get it done with a modern and professional looking website.

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Why Diversifying with Contextual Ads Makes a Lot of Sense in 2019

Don’t put all your eggs in one basket. We’ve all heard it, we all understand it, but how many of us actually put it into practice? When it comes to your website’s ad inventory, diversifying your sources of revenue is critical for ensuring that you make the most of every impression.

Tap into multiple, competitive demand sources

Every ad partner brings their own set of advertiser demand. A lot of this demand overlaps across multiple ad partners, but no one ad partner has access to all the demand sources out there. Very few ad partners bring exclusive demand to the party, but when you find one that does, it’s worth adding such a partner to your mix.

The real estate on your website is a valuable commodity that advertisers want to get on. The higher the number of advertisers competing for that ad space, the greater the potential revenue from that impression. Therefore, working with multiple ad partners that bring in all of the demand you can possibly capture just makes good fiscal sense for publishers who want to maximize their earnings.

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AdRotate Free 4.13.5 – Last update of the year

This update fixes the semi-broken readme. Updates several support documents and has some dashboard tweaks. The “Help” tab got some tweaks to the formatting.

Christmas Sale

Earlier today the christmas sale for 2018 went online. Check it out here; Christmas Sale for AdRotate Pro.
It runs from December 24 to December 30, 2018. Check out the article to see whats up and what the promotion is.

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Christmas sale for AdRotate Pro

Santa is already here! And brings you a nice end-of-year-discount on AdRotate Pro! May this Christmas end the year on a cheerful note and make way for a fresh and bright New Year full of advertising revenue. Have a very Merry Christmas and a Happy New Year!

In this sale Get any AdRotate Pro license over the sale period for 30% off. Thinking of monetising your WordPress website? Now is the time!
Several licenses are available. Buy a Single License or pick another from the product page!

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AdRotate Free 4.13.4 – Available now!

This update fixes a few things to improve PHP7 compatibility and overall stability of the plugin. The dashboard keeps getting small incremental changes and tweaks.

This time the “Help” tab got re-done. It’s now an actual help tab, too.
Take a look at the renewed content in it. If you’re looking for adverts to increase revenue take a look at the Partners tab.

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Black Friday and Cyber Monday sale for AdRotate Pro!

It’s time for this years Black Friday and Cyber Monday! That means it’s time for a sale! Get any AdRotate Pro license over the sale period for 30% off. Thinking of monetising your WordPress website? Now is the time!

If you are an online magazine looking to monetise your business? Get a license this weekend! Are you on a small budget and looking to earn more? Now is the time to get on with it! Earn some extra money with advertising, manage your campaigns with ease in AdRotate Pro!

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Get your campaigns going with Media.net!

As you may know I’ve partnered with Media.net a while ago to encourage the usage of other advertising businesses other than Google Adsense. For Black Friday, through Cyber monday they have a great offer for new accounts. Check it out!

Media.net is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry. They offer ads across search, native, display, mobile, products and video. Media.net manages high-quality ad supply on over 500,000 websites and its partners consists of some of the largest publishers, ad networks and other ad tech companies worldwide – Forbes, Hearst, MSN, Reuters, CNN Money, NY Daily News amongst many more.

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Phasing out legacy licenses

With the next update for AdRotate Pro I’ll be phasing out all legacy licenses. This means that if you want to continue to use AdRotate Pro after that and receive updates, premium support and access to AdRotate Geo you’re going to need a new license key.

Who will be affected

Without exception, all licenses starting with 101, those sold before January 2015, will no longer receive updates and support. And, later on, will be excluded from AdRotate Geo as well.

If you wish to continue to receive updates, support and have access to AdRotate Geo you need a new license after the next update of AdRotate Pro.

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