
A question I see on various sites like Reddit, Quora or even the WordPress website from time to time. Sometimes it’s even a search trend on Google.
What is a plugin
First, what are plugins for. For WordPress, a plugin is a piece of software that extends the basic function of the CMS. And what is a CMS? CMS stands for Content Management Software. Which, as a category, includes WordPress. You could consider a CMS the operating system of your website, and Plugins are apps in it – Sort of. This of-course means that WordPress is the base of your website. There are other systems to create a website such as Classicpress, which I use for this website, or completely different systems like Drupal or Joomla and many more.
WordPress is the most popular one for now. Holding a more than 40% market share of all websites on the internet.
As I mentioned, I use ClassicPress. This is an off-shoot of WordPress. Regardless of what CMS you choose, plugins work a little like programs or apps in it. A CMS has a control panel, or dashboard, from which you manage the website, comments, posts and pages, and your plugins. Many websites will have a webshop or forum. All of that is usually managed and controlled through the dashboard.
Most CMS systems, including WordPress, also let you style or customize the website. This is often called a theme.
How an ad plugin works
So plugins. There are millions of plugins, but an ad plugin commonly refers to a plugin that helps you place ads (otherwise called; banners, adverts or promotions) on a website in order to advertise or promote products or services. This can be anything really, your own ads, or someone elses. Review websites may use an ad plugin to handle their affiliate links for example.
Editing the website itself, or the theme you choose, is often quite the hassle. Certainly time consuming. Maybe not so much when first setting up the ads, but it will be in the long run. Surely you’re not looking forward to editing dozens of pages or locations to replace your ads every time one expires, right?
I know I’m not…
This is where an ad plugin shines since it lets you set up advertisment spots on your site once, and then manage all of your ads from an easy to use interface from within WordPress, the CMS. Create the adverts in the dashboard and assign them to the ad locations you have set up.
That sounds much easier. No messing with code, or much less, and you’ll handle new adverts with a few clicks and much less time spent than editing many ad locations.
Ads make the world go round
Why is this important? Pretty much everywhere you look you’ll see ads. Even if you’re unaware of it, someone, somewhere, is trying to sell you something. The internet is no different.
If you’re starting a website and want to generate extra income. Or even more important, your entire website relies on ad revenue, you should make the ad management process as easy as possible. This lets you focus on your content, and spent less time on figuring out ads.
An ad plugin is designed to make that easy for you. This will save you time and effort.
Meet AdRotate
One of the more popular plugins for WordPress is AdRotate Banner Manager. AdRotate is my solution for making ad management easy on. That’s right, AdRotate Banner Manager is a FREE ad plugin that helps you increase your revenue.
If you need more features, I also have a more feature rich version called AdRotate pro. Chances are you saw either already mentioned on this website. In many ways AdRotate Pro works the same way as AdRotate Banner Manager, but it provides even more features and functions to manage your ads.
Do you need unlimited ads and place them on strategic locations on your site but you do not know any code? AdRotate can help you.
Or do you want to target a specific area in the world, say a city or country? AdRotate Pro can help you with that. This is called Geo Targeting.
AdRotate handles scheduling of your ads. This lets you plan ahead and set up that holiday season ad far in advance. If this a repeating campaign, or a seasonal advert? Add more than one schedule with AdRotate Pro.
AdRotate works with any kind of ad, you can make them yourself with a few basic HTML functions. You can place more advanced Javascript ads that advertisers send to you. Or you can simply use Google Adsense or some similar ad network such as Media.net. Affiliate links and referral links are ads too. So all of those work as well, in much the same way as regular ads.
AdRotate Banner Manager, and AdRotate Pro even more so, provides a complete set of features and functions to place ads all over your website and work efficiently with them. If you’re considering advertising products on your website, be sure to consider AdRotate Banner Manager or AdRotate pro!







